6 Strategies to Drive More Backlinks To Your Website

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6 Strategies to Drive More Backlinks To Your Website

Getting backlinks to your website is a crucial tactic for getting your site ranked higher in search engines, and to drive more traffic and leads to your site. If you don't know much about it or want to become and expert on it keep on reading, because this blog post is perfect for you.

First of all, let's start with the basics.

What is a backlink?

A backlink for a given web page is a link from some other website (the referrer) to that web resource (the referent). In other words, backlinks are the links to your website pages left on other sites. Usually, these links are left inside or at the end of an article, blog post or comment.

Benefits of links to your website:

  • The right links can drive high-quality traffic to your site which can convert into new leads.
  • Links help search engines find all of the content on your site to index that content.
  • The number and quality of links to your site help determine your page rank on search engines. High-quality backlinks are vital for high ranking in the search engines.

Once you generated unique and targeted content for your audience through your website you should go for some effective backlink strategies for a good deal of traffic that will get you a higher ranking on search engines.

There are several traditional link building strategies and tactics that companies use to help their content grow. Here are 7 Strategies to Drive More Backlinks To Your Website:

1. Blogger Reviews

Reach out to a blogger and give away a product or service in exchange for a review. Decide on something of value that a blogger in your niche would want to try and write about and share onto its audience. The key here is to find a blog with a similar audience than yours, this way the traffic that will go to your page through the blogger's reviews will have a better reaction to your site and content.

2. Give Testimonials

Reach out to the best products and services that you have used in the last months and find out if they post testimonials on their websites. If they do, offer them to post your testimonial on their testimonial page.

3. Website Feedback Sites

Submit your site to receive feedback. These websites help you improve existing web by exchanging feedback with an intelligent community of entrepreneurs, usability experts, and web designers.

It's a fair and great exchange; for one web page you review, you get one review of your own work. The more feedback you post, the more feedback you receive.

You can do this by creating accounts at the following website feedback sites:

  • ConceptFeedback.com
  • BounceApp.com
  • SuggestionBox.com
  • Criticue.com

It's important to make sure your backlinks come from high-quality sites, because if not it can have a negative impact on your website and SEO.

4. Post Comments on Relevant Blogs

Commenting on blogs is one the easiest ways to create backlinks to your website. Just make a list of the top blogs related to your industry and niche and start posting high-quality comments on theirs blogs and sites with a link in the Website Link section.

5. Link Reclamation

Find the sites that already have mention you and your brand or company online. You can check to see if they've linked to you by using tools like BuzzSumo.  If not, you can reach out to them with an email to ask them to add your link to their site.

6. Participate on relevant forums

Posting content on forums to get backlinks is very similar to blog commenting. You have to identify a few successful forums related to your site's niche and industry and sign up. Then you can start a new thread asking a question or take part of a discussion on an old thread.  

By using these strategies, you will generate more backlinks to your site, which will translate into more traffic to your page and more qualified leads. It's important to keep track of these links so that you can determine which tactics are the most effective for your business.

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Carmela Penfold

Author Carmela Penfold

Content Marketing Assistant at Delos. Helps your brand get noticed through social media, and gain more followers day by day. She also analyzes, thinks, creates and distributes your content strategically through your all your channels.